Privacy Policy

Introduction

rachaoes is committed to protecting the privacy and personal data of our residents, their families, and website visitors. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our services or visit our website.

By using our services or website, you agree to the collection and use of information as described in this policy. If you have questions about our data practices, please contact us at [email protected].

Data Collection Information

What Personal Data We Collect

We collect the following types of personal data:

• Contact Information: Name, email address, phone number, and mailing address provided through inquiry forms or program enrollment
• Resident Information: Health preferences, dietary needs, daily routine details, and communication preferences (collected only for enrolled residents with family consent)
• Family Information: Emergency contact details, family member names and relationships, communication preferences
• Website Data: IP address, browser type, pages visited, and time spent on our website through cookies and analytics tools
• Payment Information: Billing address and payment method details for program fees (processed through secure third-party payment processors)

How We Collect Data

Information is collected through:

• Contact forms on our website
• Enrollment applications and care plan development meetings
• Phone and email communications with staff
• Cookies and analytics tools during website visits
• In-person conversations during property tours and consultations

Legal Basis for Data Processing

We process personal data under the following legal bases:

• Consent: When you provide information through forms or agree to our services
• Contract: To fulfill our care services and program agreements
• Legitimate Interest: To improve our services, communicate about programs, and maintain property security
• Legal Obligation: To comply with Thai data protection laws and other applicable regulations

Data Retention Periods

• Inquiry form data: 2 years from last contact
• Resident care records: 7 years after program conclusion (as required by Thai regulations)
• Website analytics data: 26 months
• Payment records: 7 years for accounting purposes

Data Usage Explanation

How We Use Your Personal Data

Personal data is used for the following purposes:

• Service Delivery: To provide residential care, weekend programs, or long-term care plans according to individual needs
• Communication: To respond to inquiries, schedule tours, provide program updates, and maintain family contact
• Care Coordination: To develop personalized care plans, track preferences, and ensure quality companionship
• Billing and Payment: To process monthly fees and maintain financial records
• Website Improvement: To analyze site usage and enhance user experience
• Legal Compliance: To meet regulatory requirements for senior care facilities in Thailand

Data Sharing with Third Parties

We share personal data only when necessary:

• Payment Processors: To process monthly program fees securely
• Website Analytics: Google Analytics to understand website usage (anonymized data)
• Legal Authorities: When required by Thai law or legal proceedings
• Care Consultants: With explicit family consent, to coordinate specialized care needs

We do not sell, rent, or trade personal data to third parties for marketing purposes.

Marketing Communications

We may send program updates and information about our services to families who have expressed interest. You can opt out of marketing communications at any time by contacting [email protected] or clicking unsubscribe links in emails.

Data Protection Measures

Security Measures

We implement appropriate technical and organizational measures to protect your data:

• Encrypted data transmission for online forms and payments
• Secure storage systems with restricted access
• Staff training on data protection and confidentiality
• Regular security assessments and updates
• Physical security measures at our Hua Hin property

Data Breach Notification

In the event of a data breach affecting personal information, we will notify affected individuals and relevant authorities within 72 hours as required by Thai data protection regulations.

Cookie Information

We use cookies to improve website functionality and analyze visitor behavior. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

User Rights Section

Under Thai data protection laws, you have the following rights:

• Right to Access: Request copies of your personal data we hold
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal retention requirements)
• Right to Data Portability: Receive your data in a commonly used format
• Right to Object: Object to processing for marketing purposes or based on legitimate interest
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge Complaint: File complaints with Thailand's Office of the Personal Data Protection Committee

To exercise these rights, contact us at [email protected] with your request and identification verification.

Third-Party Links

Our website may contain links to external sites not operated by rachaoes. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any external sites you visit.

Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal data from individuals under 18 without parental or guardian consent. If you believe we have collected data from a minor, please contact us immediately at [email protected].

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated via email to enrolled families or posted prominently on our website. The "Last Updated" date at the top of this page indicates the most recent revision.

Contact Information

For questions about this Privacy Policy or to exercise your data rights, contact us:

• Email: [email protected]
• Phone: +66 32 547 812
• Address: rachaoes, 51 Moo 6, Hua Hin, Prachuap Khiri Khan 77110, Thailand

Data Controller: rachaoes

Supervisory Authority: Thailand Office of the Personal Data Protection Committee